chloé

Founded in Paris in 1952 by Egyptian-born Gaby Aghion, Chloé pioneered the concept of luxury ready-to-wear, offering a gentle, liberated alternative to the stiff formality of 1950s haute couture. Aghion’s vision was to give women the freedom to be themselves, a spirit that has defined the house’s soft, body-conscious silhouettes and romantic, bohemian character. The brand’s identity was further shaped by a series of influential creative directors, including Karl Lagerfeld, who defined its 1970s charm, Stella McCartney, and Phoebe Philo, who created iconic 'It' bags like the Paddington.

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