London-based menswear label blending French heritage references with a tender, playful approach to sportswear.
ORIGIN
France
PRICE TIER
luxury
Founded in 2021 by Chloé Nardin, a French designer based in London, the eponymous label offers a tender, whimsical reimagining of menswear that challenges the rigid codes of masculinity. Nardin, a Central Saint Martins graduate, draws heavily on her upbringing in the French suburbs, seeking to decentralize the narrative of "French style" away from Parisian chic and toward a more authentic, rough-around-the-edges reality.