Swiss luxury house known for its free-floating Happy Diamonds, fine watchmaking, and commitment to ethical gold.
ORIGIN
Switzerland
PRICE TIER
luxury
Founded in 1860 by Louis-Ulysse Chopard in the Swiss Jura, Chopard began as a maker of precision pocket watches and chronometers. Today, the family-owned Maison is renowned for both its high jewelry and fine watchmaking, balancing heritage craft with a distinctively joyful design approach. The brand's signature is the Happy Diamonds collection, first introduced in 1976, which features diamonds dancing freely between two sapphire crystals—a concept that defines the house's playful yet sophisticated spirit. Other core lines include the elegant Imperiale collection and the sporty Mille Miglia racing-inspired watches.