chouchou

Founded in 2019 by Sydney-based creative Tina Grasso, Chouchou Intimates is an Australian lingerie label that reimagines everyday underwear through a vintage-inspired, hyper-feminine lens. Born from a desire to bridge the gap between basic comfort and impractical luxury, the brand explicitly rejects the male gaze, focusing instead on pieces that empower women to feel confident and expressive in their own skin.

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