chroma

Founded in 2022 in Lisbon by former tech entrepreneur Max Israel, Y.Chroma is a premium menswear brand designed specifically for midlife reinvention. Rooted in the skate and surf culture of its founder's youth, the brand challenges the "forgettability uniform" of gray suits and polar fleece vests that often define middle-aged professional attire. Y.Chroma offers a complete, composable wardrobe system featuring vibrant colors, tailored construction, and performance fabrics. Its core product lines include structured knitwear, versatile outerwear, and signature pieces like the Skyline Pant and Sevilla Shirt, all crafted to provide comfort and character.

See more