American menswear brand known for its retro-inspired short shorts and fun, weekend-focused apparel.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2011 by four Stanford graduates, Chubbies emerged as a direct and irreverent response to the overly serious landscape of men's fashion. The brand was built on the simple idea of bringing back the proper-length shorts of the 1970s and 80s, an item they felt had lost its personality. Chubbies champions a laid-back, weekend-centric lifestyle, rejecting exclusionary fashion norms in favor of fun and inclusivity. Its core products revolve around this “Friday at 5pm” feeling and include brightly colored casual shorts, swim trunks, and Hawaiian shirts, which quickly cultivated a loyal following, particularly among college students.