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chufy

Argentinian-founded label known for its travel-inspired collections, vibrant hand-painted prints, and collaborations with global artisans.

ORIGIN

Argentina

PRICE TIER

luxury

Launched in 2017 by Argentine art director and fashion consultant Sofía Sanchez de Betak, Chufy is a ready-to-wear brand born from a lifetime of global travel. Each collection is a narrative of a different destination, translating the founder’s experiences into wearable souvenirs. The brand is defined by its vibrant, hand-painted prints, which are applied to comfortable yet sophisticated silhouettes like flowing dresses, blouses, and jumpsuits. These pieces are designed for a woman who explores the world and desires clothing that is both chic and effortless, suitable for a vacation setting or city life.

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