cider

Founded in 2020 by a group of friends including Fenco Lin, Cider is a digitally native fast-fashion brand rooted in Los Angeles that has rapidly captured the Gen Z market. Built on a social-first philosophy, the brand leverages TikTok and Instagram to deliver trend-reactive drops that resonate with a highly engaged, digitally savvy audience. Cider is known for its signature mood-based collections, which categorize clothing into aesthetic themes like cute, cool, and elegant, allowing shoppers to dress according to their current vibe. The product lineup features playful knits, matching sets, and statement dresses characterized by bright colors, nostalgic Y2K influences, and bold prints. Operating on a smart-fashion model, Cider utilizes data-driven forecasting and a pre-order system to produce small batches, aiming to reduce the massive inventory waste typical of fast fashion.

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