A minimalist beauty brand merging Korean skincare technology with clean, vegan, multi-functional makeup essentials.
ORIGIN
USA/South Korea
PRICE TIER
premium
CLE Cosmetics is a Korean-American beauty brand founded in 2015 by Lauren Jin, a former fashion professional. Guided by a minimalist philosophy, the brand creates skincare and makeup designed to be ritualistic and effortlessly integrated into the modern woman's routine. Pronounced “clay,” the name reflects the idea that beauty is fluid and adaptable. The products are developed with the latest Korean beauty technology, featuring innovative, multi-use formulas like the best-selling CCC (Color Control & Change) Cream and the unique Melting Lip Powders.