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Founded in 2018 in Los Angeles by Seulye Jo, a former fast-fashion industry professional who sought to reduce plastic waste, CLED is an eco-conscious jewelry brand centered on circularity. The brand’s name is derived from the word "cycled," reflecting its core mission to repurpose discarded materials into wearable art. CLED is defined by its signature Eco Gems—colorful, unique stones meticulously handcrafted from discarded glass bottles sourced from local restaurants and cosmetic brands.

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