cognomen

Founded in 2020 by Gene Michael Oe, COGNOMEN is a Tokyo-based fashion label that bridges the gap between contemporary streetwear and global sports culture. Born to a Japanese father and an English mother, and having spent his youth studying in Brazil, Oe draws heavily from his multicultural background and a deep-rooted passion for football. The brand’s name, derived from the Latin word for "nickname," reflects a desire to create garments that foster camaraderie and personal connection.

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