Danish brand known for its organic essentials in a vast color palette, promoting sustainable and ethical production.
ORIGIN
Denmark
PRICE TIER
contemporary
Founded in Denmark in 2017 by Tue Deleuran, Colorful Standard is built on producing high-quality, timeless essentials while minimizing environmental impact. The brand operates with a transparent and responsible ethos, manufacturing its garments in its own factory in Portugal to ensure ethical practices and fair labor under EU law. The core of the collection consists of wardrobe staples like t-shirts, hoodies, and sweatpants, all crafted from 100% organic cotton or recycled merino wool. Rejecting seasonal trends and logos, the brand's identity is defined by its vast and vibrant color palette, with over 50 shades available for its core styles.