South Korean beauty brand known for its playful, trend-driven makeup and signature aegyo-sal highlighters.
ORIGIN
South Korea
PRICE TIER
affordable
Launched in 2018 as an exclusive brand under South Korean beauty giant Olive Young, Colorgram has quickly become a defining name in the accessible K-beauty space. The brand is built around the concept of "one gram of color"—the idea that small, deliberate additions can effortlessly enhance natural features. Designed with Gen Z and K-pop culture in mind, Colorgram focuses on playful, trend-driven cosmetics that prioritize ease of use and vibrant payoff.