American outdoor brand known for its performance fishing gear, UPF sun protection, and accessible on-water apparel.
ORIGIN
United States
PRICE TIER
affordable
Columbia PFG (Performance Fishing Gear) was launched in 1996 as a specialized collection under the Portland, Oregon-based Columbia Sportswear umbrella. Rooted in the outdoor heritage of Columbia—which began in 1938 when Gert Boyle’s family fled Nazi Germany and started a hat company—the PFG line was born from a genuine connection to the water, initially inspired by a multi-pocket fishing vest Gert designed for her husband. Today, it stands as a dominant force in the fishing and outdoor apparel market.