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comme des garcons play

Japanese diffusion line known for its iconic heart logo and accessible, everyday streetwear staples.

ORIGIN

Japan

PRICE TIER

premium

Founded in 2002 in Tokyo by visionary designer Rei Kawakubo, Comme des Garçons Play is the most commercially visible and accessible diffusion line of the avant-garde Japanese fashion house. While the mainline is celebrated for its radical, anti-fashion silhouettes, Play serves as the antithesis of complex design, focusing instead on prototypical, everyday forms. The label is instantly recognizable by its iconic bug-eyed heart logo, designed by Polish graphic artist Filip Pagowski, which serves as the visual crux of the brand.

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