Japanese label known for its iconic heart logo, offering a playful, casual take on wardrobe basics for children.
ORIGIN
Japan
PRICE TIER
premium
An extension of Rei Kawakubo’s avant-garde fashion house, Comme des Garçons Play is a diffusion line launched in 2002 as a more accessible, lighthearted expression of the brand’s identity. The Kids collection translates this vision for a younger audience, centering on casual, unisex wardrobe staples. Its identity is defined by the instantly recognizable heart-and-eyes logo, a graphic designed by Polish artist Filip Pagowski that has achieved cult status. The line is not tied to seasonal collections, instead offering a consistent range of essentials like high-quality cotton t-shirts, striped long-sleeves, hoodies, and cardigans, all produced in Japan.