Swiss luxury watchmaker known for its ultra-thin quartz timepieces and heritage of precious metal craftsmanship.
ORIGIN
Switzerland
PRICE TIER
luxury
Founded in 1908 in Biel, Switzerland, Concord was established to create high-quality watches specifically for the American market. The brand quickly gained a reputation for its exceptional craftsmanship, becoming one of the first private-label watchmakers to incorporate precious metals and gems into its designs for prestigious houses like Tiffany & Co., Cartier, and Van Cleef & Arpels. In 1945, President Harry Truman famously gifted Concord watches to Winston Churchill and Joseph Stalin during the Potsdam Peace Conference, cementing its status as a premier luxury watchmaker.