Indie beauty brand known for its highly pigmented, vegan mineral cosmetics and vibrant color palettes.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2009 in Riverside, California, by Emily DeLapp, Concrete Minerals emerged during the early wave of indie beauty as a vibrant alternative to traditional clean cosmetics. The brand is known for its highly pigmented, vegan, and cruelty-free mineral makeup, focusing on bold color stories and clean formulations. Concrete Minerals centers its product philosophy on "less ingredients, more pigment," entirely excluding parabens, preservatives, talc, and bismuth oxychloride from its lines.