connie costas

Founded in 2021, Connie Costas is a Stockholm-based label that operates with a playful and provocative spirit. The brand draws its primary inspiration from the intersection of corporate aesthetics and bootleg culture, creating souvenir-like goods that blur the line between commentary and wearable fashion. Its collections consist of graphic t-shirts, hoodies, and accessories like hats and mugs, often featuring tongue-in-cheek phrases and recontextualized logos.\n\nThe brand’s approach is rooted in irony, producing pieces that feel like merchandise from a fictional gift shop. Products are often made from 100% cotton and are noted to be printed or made in Sweden, suggesting a focus on local production. Connie Costas is carried by a curated selection of global retailers, positioning it within a niche of contemporary streetwear for a discerning audience that appreciates its witty, insider-style references.