cooking is...
South Korean design brand simplifying baking for beginners with minimalist, all-in-one starter kits.
ORIGIN
South Korea
PRICE TIER
affordable
SPECIALIZATION
WOMEN
Cooking Is Nothing is a South Korean kitchenware brand dedicated to demystifying the culinary arts for beginners. Launched by the Seoul-based design studio SPEXTRUM around 2020, the brand operates on the philosophy that cooking should be accessible, unintimidating, and fun. Its signature product, the Baking Starter Kit, curates ten essential tools—including spatulas, measuring cups, and egg separators—into a single, cohesive package designed to remove the friction of starting a new hobby.
Featured Items
Women‘s Solid Color Shirts & Blouses
$76.00$176.00
Women‘s Casual Pants
$40.00$241.00
Women‘s Turtleneck
$93.00$149.00
Women‘s Casual Pants
$37.00$214.00
Men‘s Sweatshirt
$24.00$265.00
Women‘s Casual Pants
$116.00$225.00
Women‘s Wide-leg Pants
$58.00$241.00
Women‘s Casual Pants
$58.00$241.00
Women‘s Solid Color Shirts & Blouses
$76.00$176.00
Women‘s Casual Pants
$40.00$241.00
Women‘s Turtleneck
$93.00$149.00
Women‘s Casual Pants
$37.00$214.00
Men‘s Sweatshirt
$24.00$265.00
Women‘s Casual Pants
$116.00$225.00
Women‘s Wide-leg Pants
$58.00$241.00
Women‘s Casual Pants
$58.00$241.00
Learn More
My Inspiration - Kim Sookyoung
An intimate interview with Kim Sookyoung, Product Designer and Overseas Manager at SPEXTRUM, the design studio behind 'Cooking Is Nothing.' She discusses her creative process, finding inspiration in books and research, and the collaborative culture within the company that drives their unique kitchenware designs.
SPEXTRUM Brand Portfolio & Creative Collaborations
This overview of the SPEXTRUM design studio highlights 'Cooking Is Nothing' as a key brand pillar alongside their other projects. It details their philosophy of creating products customers 'want to live with' and lists notable cultural collaborations with entities like the National Gugak Center and the band Leenalchi.
iF Design Award Profile: SPEXTRUM
A profile of SPEXTRUM, the Seoul-based parent design studio of 'Cooking Is Nothing,' recognizing their contributions to household and lifestyle design. The profile validates the studio's standing in the international design community and lists their sectors of expertise including kitchenware.