Italian luxury streetwear label known for bold, graphic-heavy designs inspired by Patagonian symbolism and Milanese club culture.
ORIGIN
Italy
PRICE TIER
luxury
Marcelo Burlon County of Milan was launched in 2012 by the Argentine-born, Milan-based creative director, DJ, and photographer Marcelo Burlon. The brand began as a line of graphic t-shirts that quickly captured the zeitgeist, blending Burlon’s Patagonian heritage with the energy of 90s rave culture. Signature motifs like bird wings, serpents, and esoteric symbols became instantly recognizable, worn by a global tribe of musicians and celebrities. The initial t-shirt collection, which sold out almost immediately, established the brand's foundation in luxury streetwear.