British independent label fusing Y2K nostalgia and Western motifs with a satirical, internet-native edge.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2020 by Hannah during the pandemic lockdown, Cowboys of Habit emerged from a series of viral Photoshop edits that reimagined classic art with a Western twist. The London-based brand has since evolved into a cult favorite among Gen Z, known for its tongue-in-cheek "clown-core" aesthetic that blends Y2K promiscuity with playful cowboy tropes.
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$206.00$313.00
$151.00$440.00
$310.00$540.00
$241.00$310.00
$41.00$130.00
$56.00$130.00
$258.00$335.00
$65.00$302.00