British independent label fusing Y2K nostalgia and Western motifs with a satirical, internet-native edge.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2020 by Hannah during the pandemic lockdown, Cowboys of Habit emerged from a series of viral Photoshop edits that reimagined classic art with a Western twist. The London-based brand has since evolved into a cult favorite among Gen Z, known for its tongue-in-cheek "clown-core" aesthetic that blends Y2K promiscuity with playful cowboy tropes.