Italian sportswear brand offering its iconic garment-dyed, military-inspired, and technical designs for a younger generation.
ORIGIN
Italy
PRICE TIER
premium
Founded in 1971 by Massimo Osti, the revolutionary designer often called the “godfather of urban sportswear,” C.P. Company is an Italian brand celebrated for its fusion of functional design and fabric innovation. Osti’s background as a graphic designer and his deep archive of military and workwear garments informed the brand's core philosophy: reinterpreting utilitarian classics with cutting-edge textile research. This approach led to pioneering the garment-dyeing technique in the mid-1970s, a process where finished garments are dyed to create unique chromatic richness and a worn-in feel from the start. The brand is most recognized for its iconic Goggle Jacket, originally designed in 1988 for the Mille Miglia car race, which features lenses built into the hood and a watch-viewer on the sleeve.