cr7
A global lifestyle brand by Cristiano Ronaldo, known for premium underwear and modern, athletic-inspired designs.
ORIGIN
Portugal
PRICE TIER
premium
SPECIALIZATION
MEN
Founded by legendary footballer Cristiano Ronaldo, CR7 is a lifestyle brand that translates his on-pitch excellence and personal style into accessible luxury. The brand launched in 2013, beginning with a collection of men's premium underwear developed in partnership with designer Richard Chai and the Danish JBS Textile Group. This initial focus on high-quality basics—crafted for fit, comfort, and durability—set the foundation for a broader expansion into a complete lifestyle collection.
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About – CR7 Underwear
The official brand page detailing the founder's story, explaining that Cristiano Ronaldo created the line to meet his own high performance standards after being unable to find products on the market that fit his needs.
CR7 by Cristiano Ronaldo Lands in SA
This article covers the launch of the CR7 underwear line, featuring an interview with designer Richard Chai and Cristiano Ronaldo about their collaboration and the hands-on design process.
Behind the Design: Air Max 97 CR7
Nike's official feature on the Air Max 97 CR7 collaboration, detailing how the golden patchwork design was inspired by Cristiano Ronaldo's childhood and his mother patching his single pair of football shoes.
Cristiano Ronaldo talks about his new CR7-collection
An interview with Cristiano Ronaldo about a CR7 collection with Nike, where he discusses his personal style, the design details of the collection, and his perfectionist philosophy on and off the pitch.
CR7 Underwear
The official brand website explains the 2013 launch as a collaboration between Cristiano Ronaldo, Danish manufacturer JBS Textile Group, and New York-based designer Richard Chai, emphasizing the brand's commitment to quality.