American manufacturer known for its affordable arts and crafts supplies, classic toys, and family puzzles.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2008 by Lawrence Rosen—a third-generation toy entrepreneur whose family originally established RoseArt in 1923—Cra-Z-Art is an American manufacturer of arts and crafts supplies, classic toys, and puzzles. Based in Randolph, New Jersey, the brand emerged after the Rosen family sold RoseArt, only to later reacquire it under the Cra-Z-Art umbrella in 2021. Cra-Z-Art is known for its accessible, trend-responsive product lines, which include vibrant markers, crayons, modeling compounds like Softee Dough, and popular activity kits such as the Shimmer 'n Sparkle series.