Swedish performance sportswear brand known for its technical base layers and functional apparel for endurance sports.
ORIGIN
Sweden
PRICE TIER
premium
Founded in Borås, Sweden, Craft Sportswear has been developing high-performance endurance sportswear since 1977. The brand’s origin lies in founder Anders Bengtsson’s development of a technical fabric that wicks moisture away from the skin, a principle first tested for Swedish fighter pilots. This innovation evolved into the Craft Principle: a three-layer system designed for optimal body temperature management. The brand’s core focus is on functional apparel for running, cycling, and cross-country skiing, catering to both world-class athletes and everyday enthusiasts.