craft sportswear

Craft Sportswear was founded in 1973 in Borås, Sweden, by Anders Bengtsson, an inventor who developed a revolutionary moisture-wicking polyester base layer to regulate body temperature during intense physical activity. Rooted in the Scandinavian landscape and a deep tradition of endurance sports, the brand has built a legacy around its pioneering three-layer principle—base, insulation, and outer shell—designed to protect athletes in extreme weather conditions. Today, Craft is a performance-first brand favored by elite athletes and everyday runners, cyclists, and cross-country skiers. Its core product lines include aerodynamic cycling bibs, weather-resistant running jackets, and advanced trail running footwear, all engineered with meticulous construction and functional fabrics.

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