British menswear label known for its conceptual, uniform-inspired designs and emotionally resonant, sculptural shows.
ORIGIN
United Kingdom
PRICE TIER
luxury
London-born designer Craig Green established his eponymous label in 2012 after graduating from the Central Saint Martins MA Fashion course. Rooted in the visual language of uniforms and workwear, the brand is celebrated for its blend of conceptual showmanship and wearable, functional garments. Green explores themes of utility, protection, and vulnerability through his designs, often reinterpreting utilitarian staples like the worker jacket, which has become a signature piece. His collections are marked by sculptural forms, intricate detailing, and a deeply emotive approach that has earned both critical and commercial success worldwide.