Independent Los Angeles brand known for its funky, bioacetate frames and irreverent, counterculture-rooted aesthetic.
ORIGIN
USA
PRICE TIER
mid
Founded in 2009 in Los Angeles, Crap Eyewear emerged as a playful reaction to an overpriced and overly serious sunglass market. Born from the city’s beachside countercultures, the independent brand is deeply rooted in the worlds of skateboarding, surfing, and indie music, originally gaining traction through its "anti-luxury" ethos and irreverent name. The brand’s identity is defined by its "Don't Worry, Be Crappy" motto, which belies a serious commitment to quality and sustainability without the traditional retail markup.