A diverse portfolio of exclusive fashion and home brands offering contemporary style and value.
ORIGIN
USA
PRICE TIER
mid
“Created For Macy’s” is not a single brand, but a designation for the department store’s extensive portfolio of private and exclusive brands. Founded in 1858, the American retailer leverages these in-house lines to offer unique, trend-forward products across fashion, home, and beauty. The portfolio is diverse, featuring long-standing names like INC International Concepts, Alfani, and Charter Club alongside newer additions such as the women's apparel brand 'On 34th'. These brands are a cornerstone of Macy's strategy, developed to provide customers with accessible style, quality, and value that cannot be found elsewhere.