credo

Founded in 2014 in San Francisco by former Sephora executives Annie Jackson and the late Shashi Batra, Credo Beauty has established itself as a pioneering force in the clean beauty movement. The retailer was born from a desire to challenge conventional ingredient standards and provide consumers with safer, more transparent options. Credo is renowned for its "Credo Clean Standard," a rigorous framework that bans over 2,700 questionable ingredients and mandates ethical sourcing and sustainable packaging.

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