London-based sneaker care brand known for its innovative nanotechnology protective sprays and streetwear-focused cleaning kits.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in London in 2012 by brothers Rizwan, Imran, and Nohman Ahmed—sneaker enthusiasts who identified a gap in the market for premium shoe care—Crep Protect has become a global staple in sneaker culture. The brand built its reputation on a viral "ketchup test" that demonstrated the efficacy of its signature hydrophobic spray, which uses nanotechnology to create an invisible, liquid-repelling shield on suede, nubuck, and canvas.