American creative technology brand known for its smart cutting machines and DIY crafting ecosystem.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 1969 in Utah (originally as Provo Craft & Novelty), Cricut has evolved into a leading creative technology brand that empowers the DIY and maker communities. The brand is best known for its smart cutting machines, which allow users to design and personalize everything from custom apparel and greeting cards to home decor and decals. Operating at the intersection of hardware and digital design, Cricut offers an ecosystem that includes proprietary software, heat presses, and a wide array of consumable materials like vinyl, iron-on, and cardstock.