Shanghai-born luxury knitwear label known for its sustainable cashmere, vibrant colors, and modern, relaxed silhouettes.
ORIGIN
China
PRICE TIER
contemporary
Founded in Shanghai in 2009 by Vivian Chang, CRUSH Collection (originally launched as CRUSH Cashmere) has evolved into a globally recognized luxury knitwear label. Rooted in a deep appreciation for natural fibers, the brand expanded its repertoire from pure Mongolian cashmere to include silk, organic cotton, linen, and recycled yarns. Chang’s commitment to a green lifestyle directly informs the brand’s ethos, driving its focus on sustainable production, zero-waste initiatives, and a dedicated recycled cashmere program.