Shanghai-based knitwear house known for its vibrant, sustainable cashmere and fusion of laid-back LA style with Scandi minimalism.
ORIGIN
China
PRICE TIER
contemporary
Founded in Shanghai in 2009 by Vivian Chang, Crush Collection (often referred to simply as Crush) has carved a niche in the contemporary market by reimagining cashmere through a vibrant, modern lens. Born from Chang’s desire to break away from the muted, traditional palettes of heritage knitwear, the brand fuses the laid-back ease of Los Angeles—where Chang studied design—with the functional minimalism of Gothenburg, Sweden, where she now resides.