Los Angeles-based contemporary brand known for its vintage-inspired, nostalgic designs and small-batch production.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2018 by serial entrepreneur Esma Ilyas, Cry Baby is a Los Angeles-based contemporary womenswear brand rooted in nostalgic, vintage-inspired design. Drawing heavily from 1980s and 1990s pop culture, Old Hollywood cinema, and iconic television wardrobes, the label reimagines retro aesthetics for the modern consumer. The brand's core product lines include tailored staple dresses, signature loungewear, and everyday basics, all characterized by a focus on precise fits and soft, comfortable fabrics. Culturally, Cry Baby has cultivated a dedicated community by promoting a message of emotional vulnerability and self-care, resonating deeply with a younger demographic seeking authenticity. This distinct cultural stance has been validated by organic support from high-profile figures like Ariana Grande and Doja Cat, cementing its status as a cult-favorite indie label.