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cry baby

Los Angeles-based contemporary brand known for its vintage-inspired, nostalgic womenswear and soft, self-care aesthetic.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2018 by Esma Ilyas in Los Angeles, Cry Baby is a contemporary womenswear brand rooted in nostalgia and emotional expression. The brand emerged from a desire to create a relatable, moodboard-style community that normalizes vulnerability, a philosophy reflected in its name and soft, self-care-focused messaging. Drawing heavy inspiration from 1980s and 1990s pop culture, Old Hollywood, and iconic television wardrobes, Cry Baby reimagines vintage silhouettes for the modern wardrobe.

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