cubavera

Launched in 2000 by Perry Ellis International, Cubavera translates the ideals and joy of Latin culture into a full lifestyle brand for men. The brand’s story began when its Cuban-born founder, George Feldenkreis, decided to build upon the heritage of the guayabera, the iconic four-pocket tropical shirt. Cubavera updates this staple with innovative, breathable fabrics like linen and contemporary designs, expanding its collection from signature shirts to a variety of suit separates, pants, jackets, and shorts. The design inspiration centers on a cool, clean, and relaxed feel, combining uniqueness and color for a versatile wardrobe appropriate for many social settings. By making the guayabera accessible to a mainstream market through retailers like Macy's, Cubavera has established itself as a go-to brand for those seeking comfortable, stylish apparel with authentic cultural roots.