cubitts

Founded in 2013 in London’s King’s Cross by Tom Broughton, an eyewear enthusiast who sought to modernize the traditional optical industry, Cubitts grounds its aesthetic in 1930s British modernism and mid-century design. Inspired by the engineering legacy of the Victorian Cubitt brothers, the brand is recognized for its architectural, timeless silhouettes—ranging from scholarly round frames to bold, thick-acetate styles—that prioritize utility and clean lines over external branding. The brand caters to a broad audience seeking well-crafted, understated eyewear, offering an inclusive sizing range from extra small to extra large alongside accessible made-to-measure and bespoke services.

See more