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cuddleup

Luxury cashmere label blending traditional craftsmanship with playful, youthful silhouettes and bold, modern colors.

ORIGIN

China

PRICE TIER

luxury

Founded in 2024 by veteran knitwear designer Ziyan Gong, CUDDLEUP reimagines the boundaries of luxury cashmere with a playful, youthful spirit. Gong, whose resume includes tenures at Alexander Wang, 3.1 Phillip Lim, and Theory, partners with an expert industrial team to subvert traditional knitwear codes, treating fine cashmere not just as a material but as a medium for modern expression.

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