cult of individuality
New York-based streetwear brand known for its rebellious, music-inspired style and signature “rip-and-repair” denim craftsmanship.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
MEN
Founded in 2009 by designer and surfer Ron Poisson, Cult of Individuality is a streetwear brand built on a rebellious spirit and the ethos of self-expression. Rooted in the culture of music, the New York-based label first gained a following for its distinctive “rip-and-repair” denim, which fused vintage workwear techniques with a modern, distressed edge. The brand uses denim as a canvas, employing intricate washes, hand-finished details, and Japanese selvedge fabric to create pieces that feel both authentic and uniquely worn. Poisson, a self-described “jeansmith,” draws inspiration from a community of “misfits, dreamers, and trail blazers,” which is reflected in the brand’s edgy, non-conformist designs.
Featured Items
Learn More
Cult of Individuality's Ron Poisson on Denim, Music and Collaborations
A recent and in-depth interview with founder Ron Poisson discussing the brand's history since its 2008 launch, its connection to the music scene, the importance of collaborations with icons like Bob Marley and the Sex Pistols, and its future direction.
What’s Next for Cult of Individuality? A Talk with Ron Poisson
An interview with founder Ron Poisson about the brand's longevity, its design philosophy, and its approach to major musical collaborations with artists like Guns N' Roses and the Bob Marley family.
Who Leads the Cult of Individuality? Ron Poisson
An in-depth profile and interview with founder Ron Poisson covering his personal journey into fashion, the brand's 2009 launch story, its connection to music culture, and the philosophy behind its distinctive rip-and-repair denim and streetwear.