A community-founded haircare brand offering clean, gourmet-inspired formulas to enhance the natural texture of all curls, waves, and coils.
ORIGIN
United Kingdom
PRICE TIER
premium
Curlsmith originated not as a product line, but as an online community where individuals shared tips and frustrations about caring for textured hair. Officially launched in 2018 by co-founders Michal Berski and Kate Evans, the brand was built in collaboration with this community, creating products for and with people with curls. The core philosophy is to empower everyone to love their natural hair through 'clean' and effective formulas. Drawing inspiration from kitchen recipes and natural ingredients, Curlsmith blends superfoods with scientific actives to create what it calls "food for curls," ensuring all products are vegan and cruelty-free.