Alternative beauty brand known for its goth-inspired, cruelty-free makeup and paranormal-themed aesthetic.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2018 by Mariel Pabst, a paranormal researcher and ghost hunter known as "Madam," Curst Kosmetics merges alternative beauty with supernatural themes. The brand's aesthetic is deeply rooted in goth culture and the occult, offering a playful yet edgy approach to makeup. Signature products include highly pigmented eyeshadow palettes, color-changing lip oils like the Macabre Lip Oil, and matte lip potions, all presented in packaging that evokes witchcraft and vampire lore.