curvy kate

Founded in 2009 in London by lingerie industry veteran Steve Hudson, Curvy Kate was established to address the lack of fashionable, supportive lingerie for fuller busts. The British brand specializes in D to K cup sizes, offering a wide range of everyday essentials, bold boudoir styles through its Scantilly line, and bra-sized swimwear. Curvy Kate is defined by its commitment to body positivity and inclusive representation, famously launching the "Star in a Bra" campaign to cast everyday customers rather than professional models. This ethos extends to its marketing, which regularly features diverse body types, cementing its reputation as a champion of realistic body representation.

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