cuyana

Founded in 2011 by Karla Gallardo and Shilpa Shah, Cuyana is a San Francisco-based brand built on the philosophy of “fewer, better things.” The name, which means “to love” in Quechua, reflects its mission to create intentional, timeless essentials for the modern woman. Co-founder Karla Gallardo’s upbringing in Ecuador, where quality and thoughtful purchasing were paramount, directly shaped the brand’s core principles. Cuyana rejects the pace of trend-driven fast fashion in favor of versatile, lasting pieces, with a focus on premium materials and heritage craftsmanship.

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