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d9 reserve

Los Angeles-based streetwear brand blending cannabis culture with hip-hop influences and graphic-driven apparel.

ORIGIN

United States

PRICE TIER

mid

SPECIALIZATION

MEN

Founded in 2010 in Los Angeles by David "Grinch" Yoo, Glen Yun, and the late Nick Lee, D9 Reserve (short for Delta-9-THC) emerged as a streetwear label bridging cannabis culture with elevated fashion. The founders, rooted in the Southern California garment industry, sought to create a sophisticated aesthetic for the modern cannabis enthusiast. Drawing inspiration from military, workwear, and luxury aesthetics, the brand quickly gained traction in the early 2010s.

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