Los Angeles-based lifestyle brand known for its community-driven headwear and apparel celebrating modern fatherhood.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2022 by Grant Eastey, Bart Szaniewski, and Ejay O'Donnell, Dad Gang began as a group text among friends navigating the realities of fatherhood. The Los Angeles-based brand emerged from a desire to rewrite the cultural script around dads, rejecting the tired tropes of lawn-mowing jokes and "dad bods" in favor of a more authentic, supportive narrative. What started with a $750 investment and 100 snapback hats packed in a garage has rapidly evolved into a cultural movement.

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