Arizona-born haircare brand known for its desert-derived botanical ingredients and clean, effective formulas.
ORIGIN
USA
PRICE TIER
premium
Founded in 2020 by influencer and hairstylist Amber Fillerup Clark, Dae is a haircare brand rooted in the landscape of its native Arizona. The brand's philosophy centers on creating simple, effective, and sensorially pleasing products for daily self-care rituals. Dae's formulas are clean, vegan, and cruelty-free, featuring desert-derived botanicals like prickly pear, cactus flower, and moringa to hydrate and strengthen hair. The product range includes shampoos, conditioners, treatments, and styling essentials, all infused with a signature citrus scent inspired by orange blossoms.