daily drills

Founded in 2020 by best friends Kennedy Crichlow and Mary Ralph Bradley, Daily Drills is a Los Angeles-based lifestyle brand that transformed the pandemic-era demand for loungewear into a high-energy, community-driven phenomenon. Born from a desire to bridge the gap between activewear and fashion, the brand is best known for its drop-based model, releasing limited-edition collections that frequently sell out within minutes. The aesthetic is unapologetically playful and coastal, characterized by oversized silhouettes, vibrant color palettes, and the signature "!!!" motif that appears across garments, signaling a mood of enthusiastic leisure.

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