Amsterdam-based streetwear brand known for fusing contemporary design with the founders' diverse African heritage.
ORIGIN
Netherlands
PRICE TIER
contemporary
Established in 2012 by three childhood friends, Daily Paper has evolved from a personal blog into a global fashion brand based in Amsterdam. Founded by Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini, who are of Somali, Ghanaian, and Moroccan descent respectively, the brand uses fashion as a medium to celebrate and explore African culture and diaspora identity. What began with a few T-shirts printed with their blog's logo quickly grew into full-fledged menswear and womenswear collections that merge modern streetwear silhouettes with traditional African-inspired prints, colors, and graphics. The brand is known for its ready-to-wear essentials like graphic T-shirts, hoodies, and statement outerwear.