daily paper

Established in 2012 by three childhood friends, Daily Paper has evolved from a personal blog into a global fashion brand based in Amsterdam. Founded by Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini, who are of Somali, Ghanaian, and Moroccan descent respectively, the brand uses fashion as a medium to celebrate and explore African culture and diaspora identity. What began with a few T-shirts printed with their blog's logo quickly grew into full-fledged menswear and womenswear collections that merge modern streetwear silhouettes with traditional African-inspired prints, colors, and graphics. The brand is known for its ready-to-wear essentials like graphic T-shirts, hoodies, and statement outerwear.

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